I hope we are are past the "I need a website because" stage.
I can't tell you how many conversations I have had with people that wanted a website but weren't really sure why. Here are the Top 5 assumptions for having a website.
- In this day and age everyone has one.
- If I have a site I can sell my widgets to everyone.
- Brick and mortar business and foot traffic is off, so I can make it up on the web.
- When people come to my site they will call, click or email an order.
- If I get a million people to my site and each one spends a dollar....
Before you begin a website, or redesign an old one, you need to answer these two questions:
- Why do I need a website, and what is the purpose of the site?
- If my website is 100% successful, what would it do?
- Purchase a product
- Book a service or appointment
- Get directions
- Ask a question
- Have a question answered
- Get additional marketing information IE: features and benefits
- Get detailed information about products and procedures IE: Medical procedures, user manuals
- Customer service requests
- Provide social interaction
- How will I be found?
- What information an I offering to attract visitors?
- What exactly do I expect my visitors to do?
- Does my site have a realistic revenue model?