Tuesday, August 21, 2012

Graphics Matter

After years of surveys regarding website content, one of the greatest barriers to "credibility" is your graphics.

Let's face it, cheesy graphics make you look cheesy regardless of how good your product or service is.

Even a talented entrepreneur such as Steve Jobs hired someone to do the Apple logo. His name was Rob Janoff. Although Jobs was a Beatles fan, he denied the relationship. He added the color to humanize the company and give the impression that the Macintosh could display color graphics. The bite was meant to symbolize data bytes.

As you can see, a lot of thought went into just the logo, and when the web emerged in the 1990s, Apple had to come up with graphics to go with it. Archive.com gives us an idea of how they handled it. Of course they axed the colors and went to the more modern and clean looking monochromatic logo that is in use today. You might enjoy the whole story on Edible Apple.

Your logo is just the beginning of your website graphics. You'll need to make the content look good by adding photos, as well as choosing fonts, colors and backgrounds. A good designer can knock this sort of thing out pretty quickly when you supply the artistic fodder of a great logo.

The credibility and marketing posture your graphics subliminally build, is often the silent impetus for website visitors to positively respond to your web content.

Tell us, do you love your website graphics?

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